Evaluation 4- Who would be the audience for your media products?

I made a digital person who is a typical member of the target audience I thought this would be a creative way to do it because it is very different to a normal lay out.





I think this way of showing my target audience member is an effective way as it gets the gist of who she is and her film interests.

I also made an ARG  (alternate reality game) which is a technique of viral marketing campaigns. I was inspired by The Dark Knight Rises Viral marketing campaign where they used 100 000 pixels to reveal the villain Bane, with this 100 000 people had to use the hashtag fire rises for all the pixels to be removed. I put it as an advert on major social media platforms like youtube, Facebook and twitter which led the person to a website called http://billietate.wix.com/the-devouring.

This is an advert which encourages the hashtag to reveal the picture promoting my film to my target audience on youtube where a low budget film like mine can be accessed. This will also build awareness for the upcoming film.

This is the Facebook ad which links to the website as my target audience use Facebook so this would be a good place to market my low budget film.